How Video Marketing Can Help Grow Your Business

How Video Marketing Can Help Grow Your Business

Video Marketing is the best strategy for marketing your business in this digital era. It is because video marketing is relatively easier to attract viewers than images or text. 

The audio and visual aspects make it easy for people to receive the information in an engaging and easy-to-understand way. Videos can provide more information in less time. Unsurprisingly, videos on Youtube are watched for up to 1 billion hours daily.

Moreover, Google offers an opportunity for every company that wants to market its products or services through video content. On search engines like Google, video content usually ranks very high, and people tend to click on it.

Video marketing plays a crucial role in expanding the activity of your potential customers and brands. Therefore, using video marketing in your digital marketing strategy will help grow your business and help your business to compete in today’s digital business world. 

So, here are more reasons why video marketing is a must-have for every business.


1. Videos Increased Reach and Engagement

Video is one of the media with the most potential to go viral on the internet. It gives you a great opportunity on your marketing effectiveness in terms of time and cost. Companies no longer need to spend too much money to advertise on television at exorbitant prices in one run.

Not only that, video marketing can increase customers’ engagement. If you create exciting and high-quality video content, you enable your audience to interact with your brand. It will also build customers’ trust and loyalty.

The form of interaction can be in the form of likes or comments. Customers’ engagement is meaningful because it shows a positive relationship between customers and your brand. 

2. Video Improved Brand Awareness and Recall

Visual content, such as videos, provides a much more engaging experience than written content. Videos allow you to show how your products or services work live to your customers.  

Your business can quickly increase brand awareness and recall through product videos. If you want to introduce a new product, it is best to use a product video or explainer video to help you explain and show your customers in real-time.

According to a study, 64% of users are more likely to buy a product online after watching a video. Video marketing is an excellent opportunity to build your brand awareness and show the speciality of your products or services. 

3. Videos Boost SEO Rankings

One of the best things about video marketing is the ease of increasing your business presence online. Videos can keep your audiences stay longer on your website. 

This improvement alerts Google that your site has high-quality content. As a result, your site’s ranking will also increase in Google search results.

However, just having video marketing is not enough. Make sure your title, description, and tags are creative and relate to the content in the video. It also helps add backlinks so interested customers can easily find your website.

4. Videos Generate Leads and Sales

The power of video marketing is an accessible form of content influencing the audience to take action. It is because the human brain is designed to be more easily emotional when viewing visual representations than text. 

Interestingly, the CTA strategy at the end of the video marketing is the most effective tactic in attracting audiences’ attention and influencing the audience to act quickly. 

That way, your business will quickly generate leads and increase sales conversions, brand popularity, and customer engagement with your business.


In this digital era, video marketing has become more affordable and proven effective; many businesses use video marketing from time to time. 

If you don’t incorporate video marketing as part of your digital marketing strategy, you risk falling far behind the competition. Thus, those reasons I mentioned above will give you more ideas on how video marketing can help grow your businesses. 

So, it is time for you to grow your business with video marketing.

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).