How do you build your startup brand? Working on a startup that’s new in the market comes with a wide range of implications. You need to dedicate your time on the business model, expenditure allocation and technological innovation, to name a few. However, there is one thing that you must focus on with all your creative finesse as it’s going to make or break your business.
Developing your startup brand is somehow overlooked, but the truth is how do you build your startup brand? branding begin the same day you come up with the idea for your startup. As it all starts with an idea, the fact is that your idea will hold paramount importance when it comes to building your very own brand. According to Nielsen, 59% of people buy products that are released by branded companies and that certainly is a huge number. If you want a chunk from that number then you must focus towards building your brand and here’s how you can do that:
Define the Target Audience
Whatever your startup may be about, the truth is that it must have a defined target audience. Identification of this audience is your first step in building a brand. Why is this essential? Well, branding is a part of the process where you’re looking to create some form of personalization with your audience. If you don’t really know who your target audience is then you won’t be able to make the right branding strategy. All audience factors such as age, relationship status, gender, and location come into play when you’re defining an audience.
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Brand Logo & Slogan
We all know brand logos and slogans can be used as great marketing tools. If this is the case, then it would only make sense to dedicate more time, patience and thought towards making your logo and coming up with the slogan. The logo itself would become a representation of your company and what it stands for, the slogan will compliment it in terms of sending out a verbal message. Again, we can’t stress enough that personalization is essential even when it comes to making a logo and slogan for your brand.
Brand the Voice
Believe it or not, your brand has a voice. Once you have your website up and start to gain some traction on social media, you need to communicate with your audience. This communication is done in the form of ads, video ads, posts, and press releases. This is where you need to brand your voice, meaning that a certain that is suitable for your company must be used. Brand voices are of different types, it can be friendly, professional, authoritative, promotional, conversational or even casual. It all depends on what you want for your brand, just remember to use something that can be personalized with your target audience.
Most people think that branding is a small process and might only be relevant to just the products. This is not the case however, branding goes beyond just the products. Your entire business must be branded in accordance with your overall branding strategy. Things such as customer service, client approach and pitching out ideas must all be aligned with the overall branding process. This creates consistency which is absolutely essential for a brand.
Use your Brand
You must know why your brand is different. Use the benefits to make your brand more appealing to your target audience. This is where you can have an edge over your competitors. The thing is, your branding process must be built upon something that offers uniqueness and reliability. Also, don’t forget that your startup brand starts the very first day when you get the idea.